Advertising ROI Calculator (TikTok / Facebook)

Calculate the Return on Investment (ROI) and Return on Ad Spend (ROAS) for your TikTok, Facebook, or other digital advertising campaigns. Enter your total ad spend and the revenue generated to see your campaign's profitability.

Optionally, include Cost of Goods Sold (COGS) and other campaign costs for a more accurate ROI calculation.

Campaign Performance

$ Total amount spent directly on the ad platform (e.g., TikTok Ads, Facebook Ads).
$ Total sales revenue directly attributed to this ad spend.

Costs (Optional, for more accurate ROI)

Cost to produce/acquire the goods sold via these ads.
$ e.g., creative production, agency fees, software.

📈 Advertising ROI Calculator (TikTok / Facebook)

What is an Advertising ROI Calculator?

The Advertising ROI (Return on Investment) Calculator helps you measure the profitability of your ad campaigns on platforms like TikTok, Facebook, or Instagram. By entering your ad spend, revenue, and cost of goods sold (COGS), this tool tells you how much profit you’re making for every dollar you invest.

Whether you're a small business, content creator, or digital marketer, understanding your advertising ROI ensures you’re spending your budget efficiently and strategically.

🧮 How to Use This Calculator

Fill out the form with the following details:

  1. Ad Spend – The total amount you spent on advertising.

  2. Revenue Generated – The total sales revenue directly attributed to the ad campaign.

  3. Cost of Goods Sold (COGS) – The production or acquisition cost of the products/services sold.

  4. (Optional) Platform – Choose TikTok, Facebook, or Other (for context in reports).

Once you click “Calculate ROI”, the tool will show you:

  • ROI (%)

  • Profit (Revenue – COGS – Ad Spend)

  • ROAS (Return on Ad Spend)

💡 Example

Let’s say:

  • Ad Spend: $500

  • Revenue: $2,000

  • COGS: $800

ROI = (($2,000 - $800 - $500) / $500) × 100 = 140%
ROAS = $2,000 / $500 = 4.0

👉 That means for every $1 you spent, you earned $4 in revenue, with a 140% return on your net investment.

📊 Understanding Your Results

  • ROI (%) shows your net profit compared to the money spent. Positive ROI = good. Negative ROI = you're losing money.

  • ROAS (Return on Ad Spend) tells you how many dollars you earn in revenue per $1 spent. A ROAS > 1 is generally good, but ideal depends on your margins.

  • Profit is your actual earnings after covering ad costs and product/service costs.

📘 Tips for Running Profitable Ad Campaigns

  • Know Your Breakeven ROAS: If your product margin is 50%, you need a ROAS of at least 2.0 just to break even.

  • Track Pixel Events: Use TikTok Pixel or Facebook Pixel to accurately track conversions and sales.

  • Optimize Creatives: The better your ad, the lower your cost per result.

  • Test and Scale: Start small, test different audiences, creatives, and offers. Scale what works.

  • Retarget Website Visitors: Use retargeting to get better ROI from warm audiences.

🧠 Why ROI Matters

Running ads without measuring ROI is like driving blindfolded. This calculator gives you instant clarity on what’s working and what’s wasting money. Whether you're managing a $100 or $10,000 budget, tracking ROI helps you:

  • Make smarter ad decisions

  • Justify ad spend to clients or stakeholders

  • Scale campaigns that work

❓ FAQs

1. What’s the difference between ROI and ROAS?

  • ROI includes your profit after subtracting product costs.

  • ROAS only compares revenue to ad spend, not factoring in COGS.

2. What’s a “good” ROAS on TikTok or Facebook?

It depends on your industry. Many eCommerce brands aim for a ROAS of 3.0+ to stay profitable, but higher-ticket items may tolerate lower ROAS.

3. Can I use this calculator for Google Ads or YouTube?

Yes! While it’s labeled for TikTok and Facebook, the formula works for any paid ad platform.

🚀 Final Thoughts

Use this Advertising ROI Calculator to stay profitable, optimize your ad strategies, and scale your business with confidence. The best marketers aren’t the ones who spend the most—they’re the ones who measure, learn, and improve .